Are you a Bozeman, montana Business who needs video marketing?
One of the problems your business might struggle with is conveying your online video story in a truthful and effective way. Your online audience wants to know exactly what you offer and if it will improve their lives. If they aren’t engaged by the video or don’t understand what you offer they will move on to another service or product who is being more clear in their marketing.
Good story telling is the solution to this problem but not all video production is the same. Some video production companies rely too heavily on just pretty pictures to tell the story while other video ad agencies produce videos too quickly, ultimately lacking a good story. These videos fail to create that important emotional connection between you and your customers.
Online video marketing stories should be felt instead of just seen and that’s what Big Cedar Media’s Problem, Solution, Success business marketing videos offer. This type of advertising video presents the problem your business combats, positions your business as the solution to that problem, and leaves the viewers with what success looks like after the problem has been resolved.
Example of Big Cedar Media’s Founder Videos that cover the Problem, Solution, Success format.
These narrative based marketing videos use classic story structure to engage, entertain, and enlighten people in a thoughtful, creative and concise way. A successful video engages your audience with good story telling that resonates, gives them a clear picture of how you solve people’s problems, and starts to create that important genuine human connection to people online.
It’s a simple process to produce these short videos. Seth Dahl of Big Cedar Media simply spends part of a day with you at work capturing engaging, non intrusive, visual content as it unfolds in your regular work day. He then interviews you to use as a voice over in the final video. This nonfiction advertising style of video production doesn’t require actors, sets, or extensive shooting or planning and when done right offers rich, authentic moments that draw people into the story.
Big Cedar Media offers numerous Problem, Solution, Success videos for your Montana business. Founder Videos follow one or more business founders at work with a final edited video being 2 minutes or under in length. Team Videos follow 1-3 Employees at work in 2 minutes or under. Employee Videos follow one employee at work in 1 minute or less. 30-40 second Client Testimonials can be a powerful way give credit to your Montana small business when your favorite clients rave about your product or service and how it bettered their life. Additionally, Seth Dahl can shoot documentary style still photos of your work in action to be used in email marketing, social media, or on your website. Also he takes Environmental Portraits of you or your team at your work place offering great website About page photos. If you’re just getting started with a new website or want a website refresh Big Cedar Media offers packages to get your website up and running with all the story based media you need.
Video is a great way to promote your brand, business, or non profit and all businesses should think about using good story focused video marketing to promote their business. According to Wyzowl, 90% of marketing professionals report that video marketing has given them a good return on investment and says that in 2024 91% of businesses use video as a marketing tool. Video consumption is only on the rise and a very effective way to convey a message.
Deciding to put business funds into video marketing might seem like too big of a gamble for some but entrusting your story in the right hands makes all the difference.
Story based marketing is an effective way to bring people into your story. Entrust Big Cedar Media with your story and reach out today for a discovery call.
